This section contains information and answers to questions concerning the TrueBlue Incentives program and your participation in it.
TrueBlue Incentives is a program that allows you to purchase points in bulk and to use those points to reward your customers, clients, donors or employees.
Whether it is acquiring new customers, building loyalty among your customer base or cross-selling your various products and services, points can give your business or organization a competitive edge. Points are also a great motivator for your employees as an incentive and/or recognition for their job performance.
The program makes it easy to buy points, and you can award them individually or to a list of recipients.
To apply to the program you click on the Apply Now button located on the home page.
From there you simply follow the instructions on each step, providing all of the required information. When you have completed the application, submit it and then complete an initial order for points (required as part of the application process).
Once you have submitted your application, you will receive an email confirmation that your application has been submitted, and you should expect to hear back within 10 business days.
Once your application has been reviewed you will receive another email telling you of the final status (approved or declined) of your application.
Please begin by completing the online application located on the home page, under "Ready to join the program?" This application will provide all the necessary information regarding participation. If your company requires additional information or you prefer to discuss program details prior to submitting an application for participation, please send an email to:
Currently there are no customization options available, either for the program site or for award certificates. The best option for customization is through the use of Downloading Award Codes, which can then be used on your own print and marketing materials.
It is not possible to customize the Claim site at this time either.
Recipients of awards (who must be members of the TrueBlue program) must visit the Claim site in order to redeem award codes issued by a merchant. We strongly advise participating merchants to contact us at
If your customer is not a member they can enroll into the TrueBlue program at any point in time. There is a link available on the claim site they can click on and be redirected to the enrollment site.
The site currently supports the following browsers:
While there is no gurantee your application will be approved, you can expect to receive a response within five business days.
Not every company or organization is eligible. An application must be completed and submitted, and will be reviewed and then either approved or declined based on eligibility to participate in the program.
Information about how to market your products or services to TrueBlue members can be provided by your account manager. You will be assigned an account manager if your application to the program is accepted.
If your application to the program is accepted, you will be assigned an account manager. Please contact your account manager for information about any marketing assistance JetBlue may be able to provide.
If your application to the program is accepted, you will be assigned an account manager. Your account manager will answer questions you have about using the JetBlue logo.
You will receive an email notification as soon as you application has been approved or rejected. This will happen within five business days of receipt of your application.
This section contains information and answers to questions concerning your awarding of TrueBlue points.
Points earned by a TrueBlue member do not expire as long as the member flies on JetBlue at least once in a twelve-month period.
An award recipient can wait up to 12 months to claim an award. Once the claim process has been completed by the recipient, the points are deposited into that recipient's account within 24 hours.
If you have lost your award codes, or individual codes, you can retrieve them and re-download those codes using the Award Search form.
You have to have enough information about the missing codes to be able to provide the details in the search fields to locate the award code(s). Once you have found the relevant codes, open the Batch Details window for the code(s) and click the re-download button.
Searching for awards is described in greater detail in the user guide.
You can check to see if you have an issued, or generated an award code through the use of the Award History Search form. Please see the user guide for how to search for awards
No, they cannot. Once a certificate or award code has passed its expiry date it is not valid and no longer can be redeemed. It is not possible to change the invalid status of an expired certificate or code.
You have seven different options available to you. These are described in the following table:
|How It's Done|
|Direct Deposit||Yes||50||Enter member details and award amounts using online form.
Awards are deposited directly into member accounts.
|Bulk Upload||Yes||50,000||Upload a file for processing, using a template provided.|
|Email Certificates||No||50||Enter names and email addresses using online form.
Email certificates are sent by the system.
|Bulk Email Certificates||No||10,000||Upload a file for processing, using a template provided.
Email certificates are sent by the system.
|Print Certificates||No||50||Enter recipient details and award amounts using online form.
Download PDF file of generated certificates.
|Award Codes||No||10,000||Enter award details, then download ZIP file of generated codes.|
|Bulk Blank Certificates||No||1,000||Enter award details, then download ZIP file of generated certificates.|
When using the direct deposit methods (online form or bulk upload file) you are notified by email when the awards are credited to each recipient's TrueBlue account. You can also use the Award History Search feature to check the status of these awards.
For all other award types you are not notified when the recipient claims the points.
Please see the user guide for instructions on awarding through printed certificates.
Please see the user guide for instructions on awarding using downloaded award codes.
Please see the user guide for instructions on awarding points using the direct deposit online form or direct deposit bulk upload.
You must award at least 1 point. You cannot award more than 100,000 points to one person at one time.
Additional constraints may be imposed by the campaign you are awarding against.
You are subject to the terms and conditions you agreed to when you completed your application. These terms and conditions are available through links at the bottom of the program home page, and at the bottom of each page when you are signed in to your company account.
No, they cannot. Certificates and award codes can only be redeemed through the claim site.
Yes. Certificates and award codes have a 12-month validity period, starting from the day they were generated. Once a certificate or code is no longer valid, it cannot be redeemed.
Certificates and award codes are valid for 12 months, beginning the day they were generated. Once a certificate or code is invalid, it cannot be redeemed.
You can see a certificate's expiry date on the certificate itself. To see the expiry date for award codes, use the Award Search feature to locate the code. The details section of the record includes the expiry date.
The worth of each certificate or award code depends on the value you assigned when you created it. If you want to find out what the value of a specific certificate or code, use the Award Search feature to locate the record for the certificate or code.
At this time it is not possible to customize the claim site.
This section contains information and answers to general questions concerning the TrueBlue Incentives program.
Direct your browser to the home page. In the Sign In Now box, type your user name and password, and then click Sign In. If you have forgotten your password, click the link Forgot your password? and follow the instructs that appear.
Yes. The points you award count toward all TrueBlue redemptions.
Most browsers list the version in a dialog box called "About [browser name]." For most browsers this information is an entry under the Help menu (see the menu bar just under the browser title bar). For Google Chrome, the version information ("About Google Chrome") is an entry in the Customize menu (click the image of the wrench).
Yes. Your information is completely confidential, and is only available to yourself and the program administrator.
Please see the user guide for instructions on using the Award History Search feature.
Please see the user guide for instructions on using the Award History Search feature.
Points.com has been contracted by JetBlue to develop and operate online points sales products for the TrueBlue program. For more information, please visit www.Points.com.
This section contains information and answers concerning the purchase of TrueBlue points for your company to award.
If you are not paying by credit card, you should direct your payment as follows:
JetBlue c/o Points.com
P.O. Box 543
Saint Charles, IL 60174
Wire transfer payments should be addressed as follows:
Bank: Harris Trust and Savings Bank (Swift Code HATRUS44)
ABA Number: 071000288
Account Holder: Points.com
Account Number: 2910063508
You can pay for points using any of the following:
No; purchased points are non-refundable, as spelled out in the terms and conditions of the program.
Points cost $0.02 apiece. This price includes all applicable fees and taxes.
Yes, the minimum number of points in any given purchase is 50,000.
Yes, international companies can purchase points through the TrueBlue Incentives program, and award points to customers or employees anywhere (provided those individuals are members of the TrueBlue program). However, all points purchases must be paid for in US Dollars (USD). Payment instructions are provided in the online order form; you may pay by credit card, check, money order or wire transfer.
No, you cannot. All sales of points are final, and points that are not awarded before their expiry date are lost. It is your responsibility to award the points you purchase.
No discounts are available for purchases of up to $100,000. If you wish to purchase above that level, please contact your account manager.
Points.com makes every effort to guarantee the security of your online purchases. We protect the information you send, when making a purchase, by using Secure Sockets Layer (SSL) technology. SSL encrypts any information you send to us electronically. The encryption process protects your information, such as your credit card number or billing and shipping information, by scrambling it before it is sent to us from your computer. For additional security, no individual's or organization's credit card information is stored at Points.com.
Purchases you pay for using a credit card will be identified with the phrase "TrueBlue Points Buy" on your credit card statement.
Points.com will charge your credit card for purchases, on behalf of JetBlue.
This section of the guide contains information and answers to questions concerning your TrueBlue Incentives account.
Before you can retrieve your password you MUST know your username for the account.
To retrieve your password follow the steps below:
Username: Only an Administrator user can change the username of an account. Contact your local administrator if you wish to have your username changed. If you are the administrator then click the Your Account link, locate the user account and edit that account.
Password: You must know your username in order to change your password. This is done by entering your username on the Login form on the Home page, and clicking the forgot your password link.
Email: As with usernames, only an administrator has the ability to update the email address in a user account.
At present there is no limit to the number of user accounts your merchant account can have.
There are three different user types available to you when you create a new user account:
Administrators can perform all system tasks and use all system functions.
A Regular User can do the following:
View award details
A Limited User can only do the following:
This section of the guide contains information and answers to questions concerning your use of campaigns to track the points you award.
If you were not given express permission to use JetBlue branding when your campaign was approved, please contact JetBlue directly to discuss permissions.
Please see the user guide for instructions on creating a new campaign. Please note that all campaign proposals must be approved by a program administrator.
Once you have created and saved a new campaign, a campaign request containing the details you provided is sent to your account administrator. (You receive an email informing you of this fact.) The administrator reviews the campaign details you provided and decides whether or not the campaign can be approved.
Once the administrator's decision has been recorded, an email is sent to you informing you of the decision.
When your campaign has expired you cannot longer create any new awards against that campaign. There may be a grace period for your campaign, during which you can continue to award points against that campaign. Please contact your account manager to learn more about grace periods.